Kay LaCoe, a native of Bismarck, ND, has been named vice president of marketing and communications of the Lignite Energy Council as of January 1, 2022. She currently holds the title of director of membership marketing.
The announcement was made by LEC President and CEO Jason Bohrer who said, “Kay brings a broad skill set to this new position including strategic planning, writing, graphic design, website development, major event coordination, marketing, and administration of our education program and annual education seminar.”
Kay, a graduate of the University of Mary, worked for Basin Electric Power Cooperative and Agency MABU before joining the LEC in April 2008.
She succeeds Steve Van Dyke, who will retire as of December 31, 2021. Steve worked 19 years for the Lignite Energy Council. Steve worked in the communications arena for the LEC and most recently was the vice president of communications.
Married to Shane LaCoe, Kay and her husband have a son, Maison, who is currently in high school. The family also includes their three Chesapeake Bay Retriever dogs.
Outside of the office, Kay enjoys competing in cowboy mounted shooting which takes her across the country with her horses and two single-action revolvers. Kay is also an avid hunter.
Active in community organizations, Kay has been involved in 4-H, Leadership Bismarck-Mandan, Toastmasters International and the International Association of Business Communicators as well as serving various boards and committees throughout the community.